Lead Management Tips
Updated: Feb 4
How you generate your leads can vary. Landlords or property owners with a broad portfolio will likely have greater spending power at their disposal than someone who is still getting their feet wet and has a few units to rent out. What do you do if you're just starting out? What techniques would you adopt to help you get past the threshold if you've hit a plateau? The best sort of lead you can potentially receive is getting recommendations from your current clients or tenants. Try giving some kind of incentive for tenants to refer you more leads to keep them motivated. How you decide to go about that incentive is entirely up to you. Collecting comprehensive lead data helps the property to determine which leads are available to currently rent, and which ones can be nurtured using insightful lead automation. The digital marketing and messaging strategy can be tweaked by the marketing team to precisely address the multiple lead segments. Engage website visitors to help educate them while gaining useful lead information about each prospect. You are creating a pool of future leads that are not yet ready to rent by collecting lead data from all website users and these people can be added to a theoretical property waiting list. If a prospect is about to sign a lease on the spot, leasing professionals should be at the forefront of the brand and have the expertise and good sales skills to seal the deal. Invest in the on-site leasing team's sales training, and make sure they have a solid understanding of what interactions you expect them to have with potential tenants.
This update is by Livo, a rental optimization platform aimed at providing you with a robust revenue enhancement tool. With Livo, you can maximize rental yields, accept and manage multiple offers and offers, and enjoy better retention. Livo targets rentals with the greatest odds of receiving a multitude of offers, and those with the best locations, features, configurations, and more. Please call 833.333.5486 today to learn more.